Meet your guide…
I'm Karen Vick, your guide on this journey to building a successful business. I'm an award-winning designer and marketer with a knack for finding the answers to the questions you never think to ask.
I don't just build websites, manage social media accounts, and design logos. Instead, I bring clarity and results to your marketing and help you focus on the things that matter most so that you can build a successful business.
Follow Karen:
Let me be your guide. We will begin where you are and, together, go wherever you want.
Whether you want to sell widgets, feed the hungry, coach executives, or build a community, you need a guide. Remember, this isn’t just about building a website or designing a logo. It’s about building a successful brand. It starts with a plan, a strategy.
The first step is Strategy - A GUIDED ROADMAP.
At the heart of every business is it’s why. My why is a desire to see others succeed. I will help you identify, describe, and put your why into action by working with you to build a credible brand with a clear message and an effective online presence. Building your roadmap includes:
Explore Opportunities Review your current state
Identify Milestones Discuss findings
Document next steps Identify Roadblocks
Then comes Design - A VISUAL APPEAL BORN FROM STRATEGY
I believe that every business should have a visually appealing brand identity. Companies that understand this and invest in good design will bridge the gap between their customers and their product and service. Good design is foundational to every good brand; it draws your customers in for a closer look and clarifies things for them. We design based on your needs and what's best for you, not the latest trends. This can include:
Brand Identity Design Email Campaign Design
Collateral Design Social Media Graphics
Website Design Presentation Design
So, now that you know what I do why wait? Stop wasting precious time and money. Schedule an appointment today.
About Karen Vick
Karen Vick is a web designer and digital marketer with over 20 years of experience helping businesses of all types achieve success online. As the founder of Island Design Studio (now DBA Guiding Brands), Karen has worked with start-ups and established enterprises in a wide range of industries, from real estate and photography to non-profits and e-commerce.
But what sets Karen apart is her passion for mentoring young minorities of Caribbean descent and helping them break into the design and marketing industry. Through her work with organizations like the Jamaican Women of Florida, The Center for Micro-Entrepreneurial Training and her weekly podcast, The Guiding Brands Podcast, Karen is committed to creating a more diverse and inclusive field.
Karen’s expertise in digital marketing has earned her numerous awards, including the PuroClean One Team Award and the 2019 American Business Award Gold Stevie Award for Achievement in User Interface Design. She’s also a dynamic teacher and public speaker, leading training and coaching sessions for organizations across Florida.
When Karen isn’t working, you can find her playing field hockey, watching sports, or enjoying a good book. She attributes her success in business to her background in retail management, which taught her the importance of building strong client relationships and delivering exceptional results.